You are contributing to debate and discussion, and helping to make this website a more open place.With more than 100 million users across the globe, POF, short for Plenty of Fish, is the world’s most popular online dating service overall. Thank you for following these guidelines and contributing your thoughts. We will not publish comments that link to outside websites.If you're using an alias, make sure it's unique.We will not publish: Comments written that are poorly spelled or are written in caps or which use strange formatting to get noticed.We screen for comments that seek to spread information that is false or misleading.We will not publish comments that are profane, libelous, racist, or engage in personal attacks.Preference is given to commenters who use real names.Please be advised:Ĭomments are moderated and will not appear on site until they have been reviewed.Ĭomments are not open on some news articles Bell Media reserves the right to choose commenting availability. Bell Media reviews every comment submitted, and reserves the right to approve comments and edit for brevity and clarity. "Because we've got so much choice, there's a risk you won't give individual relationships the time to develop and blossom." "It's like going into a candy store," he said. Mark Berber, a psychiatrist and relationship expert who teaches at the University of Toronto, said that online dating has become an accepted part of modern-day romance.īut Berber cautions that the smorgasbord of options presented by online dating can lead to trouble. In 2011, a Leger Marketing survey found that 36 per cent of Canadians between the ages of 18 and 34 say they've participated in online dating. Statistics Canada says there are more than 14 million single Canadian adults, a huge market for online matchmakers. The Match Group says the deal is subject to approval from the federal industry minister and is expected to close in the fall. IAC, the parent company of Match Group, owns a variety of media and Internet properties including the Princeton Review, Investopedia, Vimeo and the Daily Beast. The Match Group offers dating products through nearly 50 brands in 40 languages around the world, and says it has seven million new users per month. The company generates most of its revenue through advertising. PlentyOfFish, however, offers a free service that allows users to access features such as messaging and advanced search options that other sites put behind a paywall. The Match brands and PlentyOfFish both generate revenue through a combination of advertising and paid subscription options. In March of this year, PlentyOfFish surpassed 100 million users, and the company employs more than 70 people at its downtown Vancouver office. Eighty per cent of PlentyOfFish's traffic now comes from mobile devices. PlentyOfFish has steadily lured in people seeking everything from no-strings-attached hookups to marriage since Frind launched the company from his Vancouver apartment in 2003.įrind, the sole owner of PlentyOfFish, says he'll stay on as CEO and plans to concentrate on expanding the company's mobile audience. In a news release, Sam Yagan, CEO of Match Group, says the company was attracted to PlentyOfFish's consistent growth and added it plans to integrate the Canadian company's mobile app into its existing family of digital and online dating services. "We'll have access to more data and knowledge within the greater group," he said. You start measuring your time in different increments."įrind said users of PlentyOfFish's free matchmaking service will see little difference, though he will apply what the Match Group has learned over the past decade to the user experience on his own website. "I also have a daughter that's now 10 months old. "The company is growing extremely quickly we're at the top of the market," he said in an interview. The Match Group, owner of, OkCupid and Tinder, announced on Tuesday that it bought the Vancouver-based dating website for US$575 million in cash.įrind said there was no individual reason he decided to sell the company, but the time seemed right. TORONTO - Users of online dating service PlentyOfFish won't see much change despite the company's sale to the New York-based Match Group, says PlentyOfFish founder Markus Frind.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |